Episode 386

JSJ 381: Building a Personal Brand with John Sonmez


August 8th, 2019

1 hr 8 mins 59 secs

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About this Episode



  • Charles Max Wood

  • Christopher Beucheler

  • AJ O’Neal

With Special Guest: John Somnez

Episode Summary

John is the founder of Bulldog Mindset andSimple Programmer, which teaches software developers soft skills, and the author of a couple books. He specializes in creating a personal brand and marketing. He addresses the rumors of him leaving software development and gives an introduction to marketing yourself as a software developer and its importance. The panel discusses their experience with consulting and how marketing themselves has paid off. John talks about the importance of having soft skills. In his opinion, the most important soft skills for programmers are communication, persuasion and influence, people skills and charisma. He talks about highlight those soft skills. The truth is, more and more people are hiring for people skills rather than technical skills. The panel discusses more about the importance of people skills.

John talks about ways to build your personal brand. One of the easiest ways is blogging but he talks about other methods like podcasts YouTube, writing books, and others. A key to building a personal brand is choosing something that you can become the best at, no matter how small it is. The panel shares their experiences of what things have gotten them attention and notoriety and talk about how other influential programmers got famous. They talk about interacting with central platforms like Medium and Github. Building a personal brand for software developers is the same as any other personal brand, such as having a consistent message, consistent logos and color schemes, and repeated exposure). Most people in the software world aren’t willing to do what’s necessary to build a personal brand, so it makes you stand out when you do it. John talks about the importance of controlling your image so that companies want to hire you. John gives a brief overview of his course How to Market Yourself as a Software Developer. 

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Charles Max Wood:

John Somnez:

Christopher Beucheler:

AJ O’Neal